What is the average return on selling a house after home staging?

Home staging can make the difference between a quick sale and months of waiting. In this blog post, you’ll discover the average return on investment when you have your home professionally staged, and why this is a smart investment for anyone putting their house on the market.

1. Increased selling price

One of the most tangible benefits of home staging is the higher asking price. Various studies show that staged homes fetch an average of 5–10% more than comparable homes without staging. This is because potential buyers can more easily imagine how they would use the space themselves, increasing the emotional value.

• Emotional connection: A well-designed space appeals to the imagination.
• Visual appeal: Professional lighting and styling enhance the presentation.
• Broad audience: Neutral styling appeals to a larger group of buyers.

2. Faster sale

Besides a higher price, home staging often leads to a shorter selling time. While the average house in the Netherlands is listed on Funda for approximately 30–60 days, sellers with home staging often see their home sold within 10–20 days. A faster sale saves on costs like mortgage interest and energy bills, further increasing your total profit.

3. Costs versus Returns

Many homeowners hesitate because of the styling costs. Professional home staging typically costs between €1,000 and €5,000, depending on the size and the level of furnishing.

• Average styling costs: €1,500–€3,000
• Additional proceeds from sale: €10,000–€30,000 (depending on the property value)
• Payback period: Usually realized upon sale, of course

With these figures, you’ll quickly recoup styling costs and often still have a nice profit left over.

4. Tips for effective home staging

Would you like to do it yourself or collaborate with a stylist? Then consider:

• Neutrality: Use calming tones to make the room appear larger and fresher.
• Minimalism: Avoid clutter and excess, so that each room can truly shine.
• Accessories: Strategically placed cushions, plants, and artwork create warmth.
• Functional layout: Show how each space can be used practically.
• Professional photos: High-quality images attract more viewers online.

Conclusion

Home staging is a valuable investment for anyone who wants to sell their home faster and more affordably. Want to sell for a higher price. With an average increase in return of 5–10% and a shorter selling time, you often recoup styling costs upon sale. Choose a professional approach or follow the tips above to handle the styling yourself, and enjoy a smooth sales process and a good return.